Kids go back to school in these countries earlier than a lot of other countries. “ In the US and in Canada, in our stores and online, it is the season for Back to School. Like those in the US and Canada, European customers will be able snag a free pair of Beats Solo2 headphones with a qualifying Mac purchase, or get €200 discount on the Beats Wireless Solo2.Īccording to French Mac blog Consomac, Angela Ahrendts, the company’s retail chief told employees of its wider rollout plans in a short video:
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You can read the full Wired cover story online here.Īpple recently kicked off its ‘Back to School’ promo in the US and Canada, offering customers a free pair of Beats headphones for buying a Mac. The same deal will be rolling out internationally in various countries on either August 6th or 7th (exact date depends on country). “Because then you’ve got to pray for freaks, and that’s no way to run a business.” “If the school doesn’t work, to me the whole thing failed,” Iovine says. This, Iovine says, will be his true legacy, a pipeline of professionals, equally at home in the worlds of tech and culture, who can steer the music industry through whatever displacements lie ahead. The school aims to create a new generation of creative executives by assembling a faculty drawn from the schools of art, business, and engineering in an ambitious new curriculum.
“There was a time when, for anybody between the ages of 15 and 25, music was one, two, and three. “If you tell a kid, ‘You’ve got to pick music or Instagram,’ they’re not picking music,” Iovine says. The article has a lot of backstory on the duo pre Apple’s acquisition of Beats, much of which we’ve heard in the past, but mostly discusses the Jimmy Iovine and Andre Young Academy for Arts, an undergraduate program the two Apple executives have started at the University of Southern California. Dre includes interviews with the Beats co-founders turned Apple executives and also some quotes from others on the Apple Music team.
Wired’s new cover story featuring Jimmy Iovine and Dr.
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